Attitude of Diamond Entrepreneurs to Carry out Social Responsibility (A Study of Surat Diamond Organizations)

Kumudini R. Thakor


Profit motivation is the main spark of any economic activity, but at a macro level any economic activity is a part of social responsibility. The social responsibility demands that business should take some of the responsibilities and help to solve the allied social problems and issues and help to reach socio-political goals of business. Business should be an active guardian of society's conscience and problems. This study may help the business world to understand the need  for social responsibility and people's expectations from business.


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